“Who Do You Think You Are?” A Brand Vision and Strategy Exercise


What do you think your brand REALLY stands for? Born from eight years of research, this card exercise is designed for c-suite and marketing leaders to focus and clarify their brand. From a total of 53 brand strategies will emerge six core ideas. The deck centers around the key elements of personality, emotional and practical benefits and internal culture.

This is the ultimate brand thought starter that clearly reveals gaps between vision and reality among your leaders.

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